womensweardaily:

Dressing the Girls on ‘Girls’

The Emmy-nominated TV drama “Girls” on HBO may focus on the stark reality of cash-starved twentysomethings as they chart their lives in New York City, but the dramedy also is a melting pot of iconic American products, specifically underwear and lingerie, said Jenn Rogien, the show’s costume designer.

Rogien described the cast’s characters and their underwear preferences this way: “We think of it as character underwear….These are young characters who gravitate towards modern silhouettes and fabrics and fun colors. I like to use modern color contrasts and add a little colorblocking,” explained Rogien. “The girls are budget conscious so we are very much guided by these characters who are young and live in an underpriced world.”  For More

[above: “Girls” Costume Designer Jenn Rogien]